Building Trust,
Bridging Divides
Team: Alexia Chuck,
Diana Chan,
Lauren Lundholm,
Varun Bather
Design Problem
The lack of communication
between the community &
LBPD has created a gap of
misunderstanding, which
feeds into a cycle of distrust
& stereotyping, that prevents
positive interactions from
happening between the two
groups.
Process Diagram
Panel
Interviews
Field
Research
Affinity
Mapping
Behavioral
Trends
Panel interviews of
Community leaders
in Long Beach &
LBPD
Semi-formal interviews with
15 + participants in Long Beach, ranging from teenagers to seniors
Synthesizing the
data obtained from
panel interviews &
field research
Plotting the above on a X - graph, to understand the behaviors of different types of people
Design
Strategy
Persona
building
Developing personas based on the data synthesized for
LB community & LBPD
A 3 phase strategy
is developed to develop a better understanding between LBPD and
LB community.
Backyard LB is a space designed for positive and engaging interaction between LBPD and different communities
Panel Interviews
Hover on the pictures to know more about the findings
Community Leaders
Community leader
United Cambodian
Community of Long Beach
Community Leader
Gems Uncovered Long Beach
Service Co-ordinator
Long Beach Health and
Human Services Department
Youth Outreach
Teen Court Coordinator Long Beach Unified School District
Panel Interviews
Hover on the pictures to know more about the findings
LBPD officers
Patrol Officer
10 months experience
Recruitment Officer
3 years experience
Patrol Officer
3 years experience
Vice Unit Officer
18 years experience
Detective
15-20 years experience
Retired Officer
26 years experience
Primary Research
Hover on the pictures to know more about the findings
Community members
West - East Long Beach
12+ people, Ages - (16+) years
Ethnicity - Hispanic, African American
West - East Long Beach
5+ people, Ages - (20 - 30) years
Ethnicity - Caucasian, Hispanic,
African American
West - East Long Beach
5+ people, Ages - (35 - 50) years
Ethnicity - Hispanic
Affinity Mapping
Community Leaders
LBPD
Community members
Hover on the circles to know more
Factoids
& Assumptions
Wants
& Needs
Pain-points
& Goals
Behavioral
Trends
11- 20 years experience
0- 3 years experience
4- 10 years experience
20+ years experience
30+ years
old
<18 years
old
20- 30 years
old
Youth Outreach
Service Co-ordinator
Community Leader
Persona building
Hover on the pictures to know more about the different Persona
Community leaders
Community Leader
Educator
LBPD officers
Experienced Female
officer
Young Male officer
Community
members
Young resident
from Long Beach
Mother from
Long Beach
Design Strategy
Changing
Perception
Visual information
campaign
One on one
interactions
Facilitating
Engagement
Mobile community
spaces
One off community
events
Building
Understanding
Internal awareness
campaign
Public awareness
campaign
Authentic
Community
Engagement
RECRUITMENT
Inspiration
Mission
Why
Why
The Long Beach community is separated into districts. Often, people are not familiar
with communities outside their own, and see the police as “intruders” within their community.
Mission
To reimagine LBPD’s approach to promoting recruitment, while
creating and maintaining an authentic connection to the communities of Long Beach.
A Backyard Party Is...
A tradition in which families and friends congregate to enjoy their favorite food, games, drinks and more. A casual, relaxed environment to exchange conversation and appreciate each other’s company.
Who
Families in Long Beach
LBPD Officers
City Officials
Local Schools, Businesses and Organizations
What
A communal event showcasing the culture of the communities through spotlighting the local food, music and artists of the Long Beach. Offering the chance to foster dialogue and cultural exchange.
When
Four times a year, once in each of the districts of Long Beach - perhaps coinciding with the four seasons of the year as well.
Event Attractions
The five main themes for Backyard LB are 1) Local food, 2) Live music, 3) Arts & craft with local artists, 4) Team building activities with LBPD, and 5) Interactive installations.
Event Promotion
Long Beach community can learn about the event through 1) Print outputs - eg. Posters, 2) Digital outputs, 3) Interpersonal outputs
Hover on the menu options to know more (other than Inspiration)
Who
What
When
Event
Attraction
Event
Promotion
Credit: Alexandra Lebrun, Irene Wiryanto, Katherine Choi,
Serda Ursan, Ye Tian
